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Shorlette Ammons
Outreach Coordinator, Community-Based Food Systems
North Carolina Agricultural and Technical State University
Small Farm Unit
201 Stevens Mill Road
Goldsboro, NC 27530

See Also

For additional information, please visit the Produce Ped'lers website.

From The News & Observer, August 23, 2012: "Goldsboro rickshaws bring produce to poor neighborhoods"

Other CBFS Efforts

Rebuilding Food System Infrastructure and Supply Chains for Local Foods

Consumer Education

Community and Youth Engagement

New Farmer Training

Institutional Capacity-Building for Food Systems Work

Policy Development

Produce Ped'lers logo

Produce Ped'lers

Produce Ped'lers makes fresh, locally grown produce accessible AND affordable! Produce Ped'lers delivers fresh produce from local farmers to Goldsboro communities who often don't have easy, affordable access to fresh foods.

How We Started

Produce Ped'lers began thanks to grant support from the USDA's Farmer's Market Promotion Program, the vision of Goldsboro community leaders, including youth, and the Center for Environmental Farming Systems.

We believe that good, transformative community work merges the best of youth organizing, new innovation and traditional ways with environmental justice and green economies to provide access to healthy food and create meaningful work to support poor and rural communities. Our hope is that Produce Ped'lers will emerge as one of many models in Eastern NC that does just that.

Our Approach

The Produce Ped'lers are a part of SWARM, Students Working for an Agricultural Revolutionary Movement. We are young food activists and entrepreneurs who are working to transform our local food system by creating meaningful job opportunities for young people, building social justice leadership among youth and providing youth with leadership and food-based entrepreneurial skill development.

We're based in Goldsboro, NC in Wayne County, the fifth-largest agricultural county in the state, which is mostly rural. Our work is deeply rooted in the traditions of collective work, growing food, being stewards of the land and southern people-of-color-led social justice movements.

*Photos courtesy of