State Coordinator, 10% Campaign
North Carolina State University
Department of Horticultural Science
220 Kilgore Hall, Box 7609
Raleigh, NC 27695
For more information please see the NC 10% Campaign website.
Other CBFS Efforts
Rebuilding Food System Infrastructure and Supply Chains for Local Foods
Community and Youth Engagement
- Wayne Food Initiative
- Students Working for an Agricultural Revolutionary Movement (SWARM) and Produce Ped'lers
- Discover Ag
- Food Youth Initiative
- 4-H Sustainable Agriculture Curriculum
New Farmer Training
- Bringing New Farmers to the Table
- Breeze Farm
Institutional Capacity-Building for Food Systems Work
The 10% Campaign
The Center for Environmental Farming Systems (CEFS) is committed to building North Carolina's sustainable local food economy. Through its Farm to Fork initiative and action guide (.pdf), CEFS has energized and connected thousands of North Carolinians and hundreds of local, regional and statewide organizations that share this commitment. The NC 10% Campaign is a product of this work.
The goal of the 10% Campaign is straightforward: Encourage consumers to commit 10 percent of their existing food dollars to support local food producers, related businesses and communities. The 10% Campaign:
- Promotes North Carolina's farmers, foods, communities and businesses
- Educates consumers, decision-makers and the media
- Collaborates with the many influential organizations/initiatives already in the field and those just beginning to bloom
Why 10 percent? It is achievable for most, and meaningful for all:
- North Carolinians spend about $35 billion a year on food. If individuals spent 10 percent—$1.05 per day—locally, about $3.5 billion would be available in the local economy.
- The state has the 12th highest rate of adult obesity in the nation, and today, more than a third of its 10- to 17-year-olds are overweight or obese. Infusing fresh and flavorful fruits and vegetables into diets at every age can significantly reduce long-term health care expenses in the state.
- Expanding the market will result in new farm, food and manufacturing businesses and create jobs.
We've partnered with many institutions and organizations including Charlotte-based Compass Group, the world's largest foodservice company, and North Carolina Cooperative Extension Service. These organizations are working with CEFS to develop the initial and long-term components of the campaign.
Cooperative Extension has designated regional directors and local food coordinators in all 100 counties to advance the 10% Campaign. These on-the-ground experts are joined by other community leaders, farmers, business owners, teachers and students statewide, many of whom are already working to build the state's sustainable local food economy, from farm to fork.
Make the choice. Make a difference. Make it local.